diff --git a/cron/create_recurring_tickets.php b/cron/create_recurring_tickets.php
index f2b851d..49ab526 100644
--- a/cron/create_recurring_tickets.php
+++ b/cron/create_recurring_tickets.php
@@ -29,6 +29,38 @@ function logMessage($message)
     echo "[" . date('Y-m-d H:i:s') . "] " . $message . "\n";
 }
 
+/**
+ * Record a recurring-ticket occurrence that was claimed (next_run_at already
+ * advanced to the next future run) but then failed to actually produce a
+ * ticket. That claim-then-fail ordering is deliberate — it stops a failing
+ * creation from re-firing and flooding duplicates on every subsequent cron
+ * tick — but means this specific occurrence has no other record anywhere an
+ * admin would normally look: no audit_log entry (nothing was created), no
+ * Matrix "ticket created" alert, no failure table. Without this, it's simply
+ * gone, silently, forever.
+ */
+function recordMissedOccurrence($auditLog, $recurring, $reason)
+{
+    $auditLog->log(
+        $recurring['created_by'],
+        'error',
+        'recurring_ticket',
+        (string)$recurring['recurring_id'],
+        [
+            'reason' => $reason,
+            'title_template' => $recurring['title_template'],
+            'schedule_type' => $recurring['schedule_type'],
+        ]
+    );
+
+    NotificationHelper::sendSystemAlert(
+        "Recurring ticket occurrence lost: schedule #{$recurring['recurring_id']} "
+            . "(\"{$recurring['title_template']}\") was claimed for this run but ticket "
+            . "creation failed, so this occurrence will not be created or retried.",
+        ['reason' => $reason, 'recurring_id' => $recurring['recurring_id']]
+    );
+}
+
 logMessage("Starting recurring tickets cron job");
 
 try {
@@ -100,11 +132,17 @@ try {
 
                 $created++;
             } else {
-                logMessage("ERROR: Failed to create ticket - " . ($result['error'] ?? 'Unknown error'));
+                $reason = $result['error'] ?? 'Unknown error';
+                logMessage("ERROR: Failed to create ticket - " . $reason);
+                recordMissedOccurrence($auditLog, $recurring, $reason);
                 $errors++;
             }
         } catch (Exception $e) {
             logMessage("ERROR: Exception processing recurring ticket - " . $e->getMessage());
+            // claimForRun() already advanced next_run_at before this point, so
+            // this occurrence is permanently gone unless recorded somewhere an
+            // admin would actually look — a cron log line alone doesn't count.
+            recordMissedOccurrence($auditLog, $recurring, $e->getMessage());
             $errors++;
         }
     }
diff --git a/helpers/NotificationHelper.php b/helpers/NotificationHelper.php
index 4ffa01a..f4590e5 100644
--- a/helpers/NotificationHelper.php
+++ b/helpers/NotificationHelper.php
@@ -59,6 +59,23 @@ class NotificationHelper
 
     // ─── Public event methods ─────────────────────────────────────────────────
 
+    /**
+     * Generic operational alert with no associated ticket (e.g. a recurring
+     * schedule whose ticket creation failed after its next_run_at was
+     * already advanced, so the missed occurrence has no other record an
+     * admin would normally see). Always sent to the shared
+     * MATRIX_NOTIFY_USERS list, regardless of any per-event notify toggle.
+     */
+    public static function sendSystemAlert(string $message, array $context = []): void
+    {
+        self::fire(array_merge([
+            'event'   => 'system_alert',
+            'message' => $message,
+        ], $context, [
+            'notify_users' => self::notifyUsers(),
+        ]));
+    }
+
     /**
      * New ticket created (manual or automated/API).
      *