diff --git a/README.md b/README.md
index 98de7c5..6bdc62d 100644
--- a/README.md
+++ b/README.md
@@ -424,6 +424,15 @@ Skip `guilds bridge`: it sets the guild to create a Matrix room for every channe
 old room). The relay webhook stays with the channel. Keep `@discordbot` at the default power level so it
 can't overwrite the room's name and icon with the Discord channel's.
 
+**Bot profile:** `@discordbot` shows as "Discord Bridge" with the Discord logo
+(`discord-bridge/bot-avatar.png`). To reapply it: `pct exec 151 -- bash /opt/matrix-config/discord-bridge/set-bot-profile.sh`.
+
+**Who the Discord bot login belongs to:** whichever Matrix account ran `login-token bot` sends its own
+messages to Discord *as the bot* ("matrix-bridge APP"), not through the relay webhook. So it lives on a
+dedicated account, `@discord-relay:matrix.lotusguild.org`, which never chats. Everyone else, admins
+included, stays logged out of the bridge and is relayed under their own name and avatar. Logging the
+bot in on one account automatically logs out any other account that had it.
+
 **Rotating the bot token:** reset it in the Developer Portal, then DM the bridge bot `logout` and
 `login-token bot <new token>`.
 
@@ -1006,6 +1015,7 @@ Checklist in this file.
 | PostgreSQL Down | `pg_up` < 1 for 2m | critical |
 | LiveKit Down | `up{job="livekit"}` < 1 for 2m | critical |
 | Hookshot Down | `up{job="hookshot"}` < 1 for 2m | critical |
+| Discord Bridge Down | `node_systemd_unit_state{name="mautrix-discord.service",state="active"}` < 1 (or no data) for 3m | critical |
 | Draupnir Down | `up{job="draupnir-node"}` < 0.5 for 2m | critical |
 | PG Connection Saturation | connections > 80% of max for 5m | warning |
 | Federation Queue Backing Up | pending PDUs > 100 for 10m | warning |
diff --git a/discord-bridge/bot-avatar.png b/discord-bridge/bot-avatar.png
new file mode 100644
index 0000000..5602524
Binary files /dev/null and b/discord-bridge/bot-avatar.png differ
diff --git a/discord-bridge/config.yaml b/discord-bridge/config.yaml
index 403a4ef..0b23cf5 100644
--- a/discord-bridge/config.yaml
+++ b/discord-bridge/config.yaml
@@ -61,7 +61,7 @@ appservice:
         username: discordbot
         # Display name and avatar for bot. Set to "remove" to remove display name/avatar, leave empty
         # to leave display name/avatar as-is.
-        displayname: Discord bridge bot
+        displayname: Discord Bridge
         avatar: mxc://maunium.net/nIdEykemnwdisvHbpxflpDlC
 
     # Whether or not to receive ephemeral events via appservice transactions.
diff --git a/discord-bridge/set-bot-profile.sh b/discord-bridge/set-bot-profile.sh
new file mode 100755
index 0000000..02c0fc8
--- /dev/null
+++ b/discord-bridge/set-bot-profile.sh
@@ -0,0 +1,34 @@
+#!/bin/bash
+# Gives @discordbot the Discord logo and the display name "Discord Bridge".
+# Run inside LXC 151 (from the Proxmox node):
+#   pct exec 151 -- bash /opt/matrix-config/discord-bridge/set-bot-profile.sh
+# Uploads bot-avatar.png as the bridge bot, points config.yaml at it and
+# restarts the bridge, which applies the profile on startup. Safe to re-run.
+set -euo pipefail
+
+DIR=/opt/mautrix-discord
+CFG="$DIR/config.yaml"
+AVATAR=/opt/matrix-config/discord-bridge/bot-avatar.png
+BOT="@discordbot:matrix.lotusguild.org"
+
+AS_TOKEN=$(awk '/^as_token:/ {gsub(/"/, "", $2); print $2; exit}' "$DIR/registration.yaml")
+[ -n "$AS_TOKEN" ] || { echo "no as_token in $DIR/registration.yaml" >&2; exit 1; }
+
+MXC=$(curl -fsS -X POST \
+    -H "Authorization: Bearer $AS_TOKEN" \
+    -H "Content-Type: image/png" \
+    --data-binary "@$AVATAR" \
+    "http://127.0.0.1:8008/_matrix/media/v3/upload?filename=discord.png&user_id=${BOT/@/%40}" |
+    python3 -c 'import json, sys; print(json.load(sys.stdin)["content_uri"])')
+echo "uploaded $MXC"
+
+# Only the bot block's two lines; the 8-space indent is unique to appservice.bot.
+sed -i -E \
+    -e 's|^(        displayname: ).*$|\1Discord Bridge|' \
+    -e "s|^(        avatar: )mxc://.*$|\1$MXC|" \
+    "$CFG"
+grep -A7 '^    bot:' "$CFG"
+
+systemctl restart mautrix-discord
+sleep 3
+systemctl is-active mautrix-discord